Autochthonous cultures and the global market
Latin America Writes Back: Postmodernity in the Periphery: (An Interdisciplinary Perspective)
An examination of the intercultural dynamics of a country such as Guatemala in its relationship with economic and cultural globalization, and, consequently, with central as well as local Modernity and Postmodemity, implies proposing the study of popular cultures as processes located differentially outside of the circulation of the messages of popular (mass) culture, in order to place them in the spaces of hybridization in which icons and contents are fused and con-fused with the iconographies and imaginaries produced by the culture industry for the masses. Yet this industry is also popular, because it is consumed by the people, and is also culture, because it constructs meanings which perform social functions of identification, cohesion, and legitimization. 1 Likewise, it implies situating the analysis of the production and consumption (reception) of traditional cultures in the space and dynamics of the market, since the market constitutes the main mediator that permits the circulation of symbolic goods and the creation of conglomerates of consumers of culture. The market creates the necessary conditions for the creative and contestatory consumption of the culture industry’s symbolic goods, carried out on certain occasions by the popular conglomerates of Latin America, thanks to the positionalities sui generis they assume in the globalizing market (Garcia Canclini, Consumidores).
Original Publication Date
DOI of published version
Morales, Mario Roberto, "Autochthonous cultures and the global market" (2013). Faculty Publications. 1647.