Disentangling the Knot: Variable Mixing of Four Motivations for Firms’ Use of Social Practices
community involvement, corporate social responsibility, institutional pillars, motivation, social practices
Business and Society
The objective of this study is to reach a deeper understanding of the nature of the motivations behind social practices used by firms. The motivation-mix model is a proposal that attempts to classify the different reasons that may motivate the use of each practice. The article proposes that this motivation-mix can be examined as intrafirm, indicating a particular combination for each social practice within each firm, at a given moment. The article argues that the aggregate of motivation-mixes for all social practices in use by the company at a certain point in time establishes the motivation position for the company as a whole. The author applies the concept of motivation-mix to business community involvement (BCI) practices as an illustration.
Original Publication Date
DOI of published version
Santana, Adele, "Disentangling the Knot: Variable Mixing of Four Motivations for Firms’ Use of Social Practices" (2015). Faculty Publications. 1309.