Faculty Publications

Title

Disentangling the Knot: Variable Mixing of Four Motivations for Firms’ Use of Social Practices

Document Type

Article

Keywords

community involvement, corporate social responsibility, institutional pillars, motivation, social practices

Journal/Book/Conference Title

Business and Society

Volume

54

Issue

6

First Page

763

Last Page

793

Abstract

The objective of this study is to reach a deeper understanding of the nature of the motivations behind social practices used by firms. The motivation-mix model is a proposal that attempts to classify the different reasons that may motivate the use of each practice. The article proposes that this motivation-mix can be examined as intrafirm, indicating a particular combination for each social practice within each firm, at a given moment. The article argues that the aggregate of motivation-mixes for all social practices in use by the company at a certain point in time establishes the motivation position for the company as a whole. The author applies the concept of motivation-mix to business community involvement (BCI) practices as an illustration.

Original Publication Date

1-1-2015

DOI of published version

10.1177/0007650313483463

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