Faculty Publications
Disentangling The Knot: Variable Mixing Of Four Motivations For Firms’ Use Of Social Practices
Document Type
Article
Keywords
community involvement, corporate social responsibility, institutional pillars, motivation, social practices
Journal/Book/Conference Title
Business and Society
Volume
54
Issue
6
First Page
763
Last Page
793
Abstract
The objective of this study is to reach a deeper understanding of the nature of the motivations behind social practices used by firms. The motivation-mix model is a proposal that attempts to classify the different reasons that may motivate the use of each practice. The article proposes that this motivation-mix can be examined as intrafirm, indicating a particular combination for each social practice within each firm, at a given moment. The article argues that the aggregate of motivation-mixes for all social practices in use by the company at a certain point in time establishes the motivation position for the company as a whole. The author applies the concept of motivation-mix to business community involvement (BCI) practices as an illustration.
Department
Department of Management
Original Publication Date
1-1-2015
DOI of published version
10.1177/0007650313483463
Recommended Citation
Santana, Adele, "Disentangling The Knot: Variable Mixing Of Four Motivations For Firms’ Use Of Social Practices" (2015). Faculty Publications. 1309.
https://scholarworks.uni.edu/facpub/1309
