Data-Based Decision Making and Digital Transformation
Analyzing data is now a core decision support task to many businesses as they try to derive value from multiple, diverse data sources. The digitization of business activities has led to an explosive growth in data. "Big Data" has increased the need for business analytics. This major change has increased managers' need to understand the possibilities of these technologies and their application in a variety of areas including financial services, manufacturing, retail, pharmaceuticals, healthcare and government. This book is targeted to busy managers and MBA students who want to grasp the basics of data analytics and business intelligence.
Business Expert Press
Department of Management
92 pages : illustrations ; 23 cm
Power, Daniel and Heavin, Ciara, "Data-Based Decision Making and Digital Transformation" (2018). Faculty Book Gallery. 465.