Media and Culture: An Introduction to Mass Communication

Media and Culture: An Introduction to Mass Communication

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Sixth Edition

Description

Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text’s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments. -- Provided by publisher

Keywords

Mass media and culture -- United States; Popular culture -- United States;

Document Type

Book

ISBN

9780312455866

Publication Date

2008

Publisher

Bedford/St. Martins

City

Boston, MA

Department

Department of Communication Studies

Object Description

1 v. (various pagings) : ill. (chiefly col.) ; 28 cm

Language

en

Media and Culture: An Introduction to Mass Communication

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