College students (N=203) rated the similarity, likeability, and persuasiveness of group members after a computer discussion. Participants rated those who they perceived as more similar to them as more likeable and persuasive, but likeability and persuasiveness did not relate to actual attitude similarity on the issues discussed. Individuals high in need for cognition were no less biased in their perceptions of group members than those low in need for cognition.
Conference Proceedings: Undergraduate Social Science Research Conference
©2001 by the University of Northern Iowa
University of Northern Iowa
Cedar Falls, IA
Binder, Dana; Russell, Emily; Mowatt, Johanna; Pasker, Christin; Sievers, Allison; and Harton, Helen C.
"Need for Cognition, Persuasiveness, and Attitude Similarity in Electronic Discussion Groups,"
Conference Proceedings: Undergraduate Social Science Research Conference: Vol. 5:
1, Article 5.
Available at: https://scholarworks.uni.edu/csbsproceedings/vol5/iss1/5