Need for Cognition, Persuasiveness, and Attitude Similarity in Electronic Discussion Groups

Authors

Dana Binder, University of Northern IowaFollow
Emily Russell, University of Northern IowaFollow
Johanna Mowatt, University of Northern IowaFollow
Christin Pasker, University of Northern Iowa
Allison Sievers, University of Northern IowaFollow
Helen C. Harton, University of Northern IowaFollow

Document Type

Research Paper

Abstract

College students (N=203) rated the similarity, likeability, and persuasiveness of group members after a computer discussion. Participants rated those who they perceived as more similar to them as more likeable and persuasive, but likeability and persuasiveness did not relate to actual attitude similarity on the issues discussed. Individuals high in need for cognition were no less biased in their perceptions of group members than those low in need for cognition.

Publication Date

2001

Journal Title

Conference Proceedings: Undergraduate Social Science Research Conference

Volume

5

Issue

1

First Page

7

Last Page

12

Copyright

©2001 by the University of Northern Iowa

Language

en

File Format

application/pdf

Publisher

University of Northern Iowa

City

Cedar Falls, IA

Recommended Citation

Binder, Dana; Russell, Emily; Mowatt, Johanna; Pasker, Christin; Sievers, Allison; and Harton, Helen C. (2001) "Need for Cognition, Persuasiveness, and Attitude Similarity in Electronic Discussion Groups," Conference Proceedings: Undergraduate Social Science Research Conference: Vol. 5: Iss. 1, Article 5.
Available at: https://scholarworks.uni.edu/csbsproceedings/vol5/iss1/5