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Document Type

Research Paper

Abstract

This research examined the frequency in which sexually explicit and provocative material is found in men's general-interest magazines. A content analysis examined Maxim, Details, and Rolling Stone magazines to determine if the content differs significantly from pornographic magazines. The following dimensions of each magazine were examined: advertisements; letters to the editor; article topics; pictures accompanying articles; and the cover picture. Maxim was found to have the highest amounts of explicit and provocative portrayals, as well as the greatest usage of sexual language. Details portrayed sexually explicit pictures slightly less than Maxim, but did not use sexual language as a norm for the magazine. Rolling Stone contained low levels of sexually explicit content and sexual language usage. However, a majority of Rolling Stone's cover pictures of women were highly sexual. There is a fine line between how men's general-interest magazines and pornographic magazines depict excessive sexual and suggestive content. Support of this allows for conclusion that the media is further desensitizing society's tolerance of sexually explicit material.

Publication Date

2000

Journal Title

Conference Proceedings: Undergraduate Social Science Research Conference

Volume

4

Issue

1

First Page

176

Last Page

189

Copyright

©2000 by the University of Northern Iowa

Language

en

File Format

applications/pdf

Publisher

University of Northern Iowa

City

Cedar Falls, IA

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