To examine whether information retention and characteristics of font are related 149 university students, divided into four groups, read an information sheet about tuberculoses, then answered six questions relating to the information. The information and question sheet for each group used a different font type;Group 1- Courier (serif/mono),Group 2 - Helvetica (sanserif/proportional),Group 3 - Palatino (serif/proportional,)Group 4 - Monaco (sanserif/mono). The mean scores on the six questions for Groups 1 and 3 (serif) were higher than the mean scores of Groups 2 and 4 (sanserif) showing that more details of the information are retained when the information is written in serif font. This difference was found to be significant to the > .05 alpha level.
Conference Proceedings: Undergraduate Social Science Research Conference
©1999 by the University of Northern Iowa
University of Northern Iowa
Cedar Falls, IA
Boeke, Julie; Haffarnan, Mary; and Gasser, Mike
"The Effect of Font Type on Information Retention (Memory),"
Conference Proceedings: Undergraduate Social Science Research Conference: Vol. 3:
1, Article 6.
Available at: https://scholarworks.uni.edu/csbsproceedings/vol3/iss1/6