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The purpose of this research project was to gather focus group data to aid in the design of marketable apparel and accessories by Nigerian designers for an African American consumer. The African American focus groups used for this study were drawn from a Midwestern metropolitan area with a large and well organized African American community. All data gathered in the focus groups was separately analyzed by 3 researchers resulting in patterns of preference in terms of apparel and surface design that will aid Nigerian designers as they attempt to design marketable products for the American consumer.
Conference Proceedings: Undergraduate Social Science Research Conference
©1998 by the University of Northern Iowa
University of Northern Iowa
Cedar Falls, IA
Davis, Coray; Cochran, Stacey; and Petersen, Crystal
"Cross-Cultural Boundaries and Product Design: Nigerian Textile Products for an African American Consumer,"
Conference Proceedings: Undergraduate Social Science Research Conference: Vol. 2:
1, Article 14.
Available at: https://scholarworks.uni.edu/csbsproceedings/vol2/iss1/14