Award Winner
Most Creative Display
Document Type
Research Paper
Abstract
The purpose of this research project was to gather focus group data to aid in the design of marketable apparel and accessories by Nigerian designers for an African American consumer. The African American focus groups used for this study were drawn from a Midwestern metropolitan area with a large and well organized African American community. All data gathered in the focus groups was separately analyzed by 3 researchers resulting in patterns of preference in terms of apparel and surface design that will aid Nigerian designers as they attempt to design marketable products for the American consumer.
Publication Date
1998
Journal Title
Conference Proceedings: Undergraduate Social Science Research Conference
Volume
2
Issue
1
First Page
93
Last Page
93
Copyright
©1998 by the University of Northern Iowa
Language
en
File Format
application/pdf
Publisher
University of Northern Iowa
City
Cedar Falls, IA
Recommended Citation
Davis, Coray; Cochran, Stacey; and Petersen, Crystal
(1998)
"Cross-Cultural Boundaries and Product Design: Nigerian Textile Products for an African American Consumer,"
Conference Proceedings: Undergraduate Social Science Research Conference: Vol. 2:
Iss.
1, Article 14.
Available at:
https://scholarworks.uni.edu/csbsproceedings/vol2/iss1/14
