Complete Schedule
Presentation Type
Open Access Poster Presentation
Keywords
Rural tourism--China--Garze Zangzu Zizhizhou; Rural development--China--Garze Zangzu Zizhizhou;
Abstract
As more people move from countryside to cities and those left behind struggle to sustain livelihoods, China’s 19th National Congress of the Communist Party has prioritized the implementation of rural revitalization. A number of studies have examined drivers of livelihood transition from farming to non-farm activities, especially the participation in tourism against the backdrop of rural tourism development. There are, however, few studies identifying ways to measure tourism participation level or discussing how household-level capitals influence the decision on tourism participation made by Tibetan ethnic households. This article assessed the roles of livelihood capitals in the adoption of tourism activities at household level in Jiaju Tibetan Village, a renowned ethnic tourism resort in western China. Using the household survey data, this study estimated an ordinal logistic regression model to identify the determinants of household tourism participation level. This study revealed that the characteristics differences of livelihood capitals in terms of the proximity to traffic arteries, availability of skilled member, fixed assets, direct and indirect support from government between households may lead to different levels of tourism participation. The effects of the household labor availability and annual family income remained unclear. This study has implications for understanding the shift of farm occupation by households to off-farm activities in tourism by empirically examining the influence of various household livelihood capitals on tourism participation in Jiaju Tibetan Village, an ethnic region that is experiencing struggling agricultural business and initiating stage of its tourism development and economic changes.
Start Date
3-4-2018 11:00 AM
End Date
3-4-2018 1:30 PM
Faculty Advisor
Bingqing Liang
Department
Department of Geography
Copyright
©2018 Yiyi Zhang
File Format
application/pdf
Embargo Date
3-30-2018
Impact of Tibetan Household Livelihood Capital on Tourism Participation Level: A Case of Jiaju Tibetan Village in Garze
As more people move from countryside to cities and those left behind struggle to sustain livelihoods, China’s 19th National Congress of the Communist Party has prioritized the implementation of rural revitalization. A number of studies have examined drivers of livelihood transition from farming to non-farm activities, especially the participation in tourism against the backdrop of rural tourism development. There are, however, few studies identifying ways to measure tourism participation level or discussing how household-level capitals influence the decision on tourism participation made by Tibetan ethnic households. This article assessed the roles of livelihood capitals in the adoption of tourism activities at household level in Jiaju Tibetan Village, a renowned ethnic tourism resort in western China. Using the household survey data, this study estimated an ordinal logistic regression model to identify the determinants of household tourism participation level. This study revealed that the characteristics differences of livelihood capitals in terms of the proximity to traffic arteries, availability of skilled member, fixed assets, direct and indirect support from government between households may lead to different levels of tourism participation. The effects of the household labor availability and annual family income remained unclear. This study has implications for understanding the shift of farm occupation by households to off-farm activities in tourism by empirically examining the influence of various household livelihood capitals on tourism participation in Jiaju Tibetan Village, an ethnic region that is experiencing struggling agricultural business and initiating stage of its tourism development and economic changes.
