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Document Type

Essays, Studies, and Works

Abstract

In recent years there have been many celebrity endorsements to programs meant to alleviate poverty. Now marketers are getting people to purchase items with the promise to send so much of the purchase price to various charities. What better way to promote social responsibility while gaining market share and profits? However, poverty is not going away in a manner that one might assume with so much money. Why not?

Publication Date

Fall 2007

Journal Title

UNIversitas

Volume

3

Issue

1

First Page

1

Last Page

3

Copyright

©2007 Chris Schrage

Language

en

File Format

application/pdf

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