Award/Availability

Open Access Honors Program Thesis

First Advisor

Dennis Clayson

Second Advisor

Christine Schrage

Keywords

Interpersonal attraction; Sales--Psychological aspects; Sales personnel--Psychology;

Abstract

The purpose of this study was to determine if more attractive females—as compared to less attractive females—received better customer service in terms of time it took the salesperson to interact with the customer. The hypothesis was not supported; in fact, just the opposing outcome occurred. Less attractive females were served more promptly than attractive females. The study was performed in a mid-size city in the Midwest.

Date of Award

2010

Department

Department of Marketing

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original

2010

Object Description

31 p. : ill.

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