This collection contains Honors Program Theses written by undergraduate students in the Department of Marketing at the University of Northern Iowa.
Every honors student has the opportunity to complete undergraduate research during their time at UNI by writing a thesis. Students work with faculty members in their major or area of interest to develop and conduct a study during either their Junior or Senior year.
Submissions from 2018
Organized Gaming and Its Effect on Collegiate Academics, Mark Cochran Open Access Honors Program Thesis
The rise of social media marketing: How an entire industry has transformed, Ryan Steven Doser Open Access Honors Program Thesis
Submissions from 2017
The professional development of students through global experiences, Myle Duong Open Access Honors Program Thesis
Trying to fit in with the weird parts of the Internet: Online subcultures and content creation, Isak Fedeler Knivsland Open Access Honors Program Thesis
Submissions from 2015
Relevant decision criteria and their level of importance in consumers' choice of hospital, Jordan Brelje Open Access Honors Program Thesis
Submissions from 2014
Bridging the social media value gap between fans and artists, Andrew Teeter Open Access Honors Program Thesis
Submissions from 2011
Integrated marketing communications plan for HospiceADEASY, Megan Elizabeth Horn Open Access Honors Program Thesis
Submissions from 2010
Implications of physical attractiveness on time allocations from salesperson to customer, Emily Anne Prinsen Open Access Honors Program Thesis