Document Type
Issue Area Six
Abstract
"The customer is always right" is a disturbing idea to many people in business. Customers may make extreme or absurd demands. Customers also have a difficult time predicting what they want. When they are asked to react to an idea for a new service or product, their responses are often unreliable because they have had no previous experience with the new concept.
Businesses committed to delivering quality service to their customers have changed this old adage to "The customer isn't always right, but the customer is always the customer." This revision acknowledges that the customer is in control of the future and must be treated with dignity and respect.
School leaders shy away from the idea that they serve customers. This notion infers that the customers have some control over their situation. School leaders prefer terms like stakeholder, student, parent, citizen, client, or patron. In this way school leaders believe that they retain control.
Journal Title
Institute for Educational Leadership Monograph Series
Volume
5
Issue
2
First Page
255
Last Page
258
Publisher
Institute for Educational Leadership, University of Northern Iowa
City
Cedar Falls, IA
Copyright
©1994 Institute for Educational Leadership, College of Education, and the University of Northern Iowa
Language
en
File Format
application/pdf
Recommended Citation
Krumm, Michael
(1994)
"The Customer is Always the Customer,"
Institute for Educational Leadership Monograph Series: Vol. 5:
No.
2, Article 61.
Available at:
https://scholarworks.uni.edu/iel_monographs/vol5/iss2/61
