Establishing Cross-disciplinary Marketing Education
Journal of Marketing Education
This article continues the dialogue about the proper breadth of the marketing curriculum. Specifically, we suggest that developing better links between marketing and other areas of business and fostering connections between marketing and liberal arts courses provide benefits to students, organizations, and society. Suggestions are made regarding pedagogy and necessary changes in the academic reward structure. © 1991, Sage Publications. All rights reserved.
Original Publication Date
DOI of published version
Alden, Scott D.; Laxton, Rita; Patzer, Gordon L.; and Howard, Leslie, "Establishing Cross-disciplinary Marketing Education" (1991). Faculty Publications. 4553.