Faculty Publications

Writing In The Marketing Curriculum

Document Type

Article

Journal/Book/Conference Title

Journal of Marketing Education

Volume

14

Issue

2

First Page

46

Last Page

52

Abstract

This article describes the conceptualization, implementation, and evaluation of a university Writing Across the Curriculum program developed for marketing majors. The writing standards and writing expectations for the students were determined by business professionals. The article includes results and analyses for four years of the program and offers suggestions for future improvements. © 1992, Sage Publications. All rights reserved.

Department

Department of Marketing

Original Publication Date

1-1-1992

DOI of published version

10.1177/027347539201400208

Link to Full Text

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