Faculty Publications

Title

Writing in the Marketing Curriculum

Document Type

Article

Journal/Book/Conference Title

Journal of Marketing Education

Volume

14

Issue

2

First Page

46

Last Page

52

Abstract

This article describes the conceptualization, implementation, and evaluation of a university Writing Across the Curriculum program developed for marketing majors. The writing standards and writing expectations for the students were determined by business professionals. The article includes results and analyses for four years of the program and offers suggestions for future improvements. © 1992, Sage Publications. All rights reserved.

Original Publication Date

1-1-1992

DOI of published version

10.1177/027347539201400208

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