Writing in the Marketing Curriculum
Journal of Marketing Education
This article describes the conceptualization, implementation, and evaluation of a university Writing Across the Curriculum program developed for marketing majors. The writing standards and writing expectations for the students were determined by business professionals. The article includes results and analyses for four years of the program and offers suggestions for future improvements. © 1992, Sage Publications. All rights reserved.
Original Publication Date
DOI of published version
Corbin, Steven B. and Glynn, Karen A., "Writing in the Marketing Curriculum" (1992). Faculty Publications. 4507.