Sending bundles of hope: The use of female celebrities in bundles for Britain’s public relations campaign
This article examines the blend ofgender and celebritydom in the successful public relations effort ofBundlesfor Britain, the largest independent U.S. voluntary organization for British relief on the American homefront between 1940-1942. To promote Bundles’ goals, itsfounder andfirst president, Natalie Wales Latham, used the patronage ofprominent women on both sides of the Atlantic, such as Eleanor Roosevelt, Sara Delano Roosevelt, Clementine Churchill, the Queen ofEngland, Janet Murrow and others. Bundles’ humanitarian mission, highlighted by the glow offemale celebrities, anticipated thefuture direction ofAmericanforeign policy and helped churn popular support for the passage of the Lend-Lease Act.
Original Publication Date
DOI of published version
Dimitrova, Anelia K., "Sending bundles of hope: The use of female celebrities in bundles for Britain’s public relations campaign" (1997). Faculty Publications. 4003.