The Public Discourse of the Corporate Citizen
advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder
Corporate Reputation Review
The discursive responsibilities of citizenship demand a dialogic mode of corporate behavior characterized by demonstrations of respect, commitment, and exposure. Issues management that integrates strategic business goals with dialogic public communication efforts will better meet the discursive requirements of full membership in civil society.
Original Publication Date
DOI of published version
Saiia, David H. and Cyphert, Dale, "The Public Discourse of the Corporate Citizen" (2003). Faculty Publications. 3267.