Faculty Publications

Title

The Public Discourse of the Corporate Citizen

Document Type

Article

Keywords

advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder

Journal/Book/Conference Title

Corporate Reputation Review

Volume

6

Issue

1

First Page

47

Last Page

57

Abstract

The discursive responsibilities of citizenship demand a dialogic mode of corporate behavior characterized by demonstrations of respect, commitment, and exposure. Issues management that integrates strategic business goals with dialogic public communication efforts will better meet the discursive requirements of full membership in civil society.

Original Publication Date

4-1-2003

DOI of published version

10.1057/palgrave.crr.1540189

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