Faculty Publications

Title

Cross-border cooperation in tourism marketing growth strategies

Document Type

Article

Keywords

Cross-border cooperation, Greece, Tourism marketing, Turkey

Journal/Book/Conference Title

Journal of Travel and Tourism Marketing

Volume

18

Issue

1

First Page

5

Last Page

23

Abstract

An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies. © 2005, Taylor & Francis Group, LLC. All rights reserved.

Original Publication Date

6-1-2005

DOI of published version

10.1300/J073v18n01_02

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