Supply Chain Technology: The Role Of Environment In Predicting Performance
Environmental unpredictability, IT, Performance, Supply chain management
Journal of the Academy of Marketing Science
The research examines the moderating effect of environmental unpredictability on the relationships of two supply chain information technologies (IT) on operational and financial performance. The results show that the greater the environmental unpredictability, the weaker the effect of B2B e-commerce that integrates the firm with supply chain members on operational and financial performance. In contrast, the greater the environmental unpredictability, the stronger the effect of supply chain analytic IT that fosters operational and strategic decision-making on operational and financial performance. © Academy of Marketing Science 2009.
Department of Marketing
Original Publication Date
DOI of published version
Davis-Sramek, Beth; Germain, Richard; and Iyer, Karthik, "Supply Chain Technology: The Role Of Environment In Predicting Performance" (2010). Faculty Publications. 2129.