The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections
Habit formation, Social norms, Voter turnout
Recent field experiments have demonstrated the powerful effect of social pressure messages on voter turnout. This research note considers the question of whether these interventions' effects persist over a series of subsequent elections. Tracking more than one million voters from six experimental studies, we find strong and statistically significant enduring effects one and sometimes two years after the initial communication. © 2010 Springer Science+Business Media, LLC.
Original Publication Date
DOI of published version
Davenport, Tiffany C.; Gerber, Alan S.; Green, Donald P.; Larimer, Christopher W.; Mann, Christopher B.; and Panagopoulos, Costas, "The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections" (2010). Faculty Publications. 2092.