Faculty Publications

Title

The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections

Document Type

Article

Keywords

Habit formation, Social norms, Voter turnout

Journal/Book/Conference Title

Political Behavior

Volume

32

Issue

3

First Page

423

Last Page

430

Abstract

Recent field experiments have demonstrated the powerful effect of social pressure messages on voter turnout. This research note considers the question of whether these interventions' effects persist over a series of subsequent elections. Tracking more than one million voters from six experimental studies, we find strong and statistically significant enduring effects one and sometimes two years after the initial communication. © 2010 Springer Science+Business Media, LLC.

Original Publication Date

5-21-2010

DOI of published version

10.1007/s11109-010-9122-0

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