Social desirability and the celebrity attitude scale
North American Journal of Psychology
The possibility of social desirability bias has often been neglected in the construction and evaluation of attitudinal scales and personality inventories in psychology and related disciplines. The present study aimed to explore the potential influence of such biases on respondents’ self-reported celebrity worship. Specifically, we had a student sample (n = 187) complete a) measures of two different forms of social desirability bias (externally-oriented “Impression management” vs. internallyoriented “self-deceptive positivity”) and b) the Celebrity Attitude Scale (CAS). Results showed that neither measure correlated significantly with the CAS. Furthermore, neither gender nor delivery mode (online vs. paper-and-pencil) mediated the non-significant relationships. Our results add to the confidence researchers might have in using this tool to measure attitudes toward one’s favorite celebrity. Other results are generally consistent with previous studies using the CAS.
Department of Psychology
Original Publication Date
UNI ScholarWorks, Rod Library, University of Northern Iowa
Hitlan, Robert T.; McCutcheon, Lynn E.; Volungis, Adam; Joshi, Anupama; Brendan Clark, C.; and Pena, Marta, "Social desirability and the celebrity attitude scale" (2021). Faculty Publications. 104.