Probably no better example of product warfare exists than that of "Light Beer." Our objective is to present a clear picture of this product war. In order to understand light beer wars one must understand the history of this product, the positioning of light beers, and the tactics and strategies that have been used to the manufacturers' benefit.
© 1997 by the Board of Student Publications, University of Northern Iowa
Dean, Scott and Hanson, Joseph
"Light Beers Are Brewing,"
Draftings In: Vol. 9:
2, Article 7.
Available at: https://scholarworks.uni.edu/draftings/vol9/iss2/7