Article Title
Document Type
Article
Abstract
Probably no better example of product warfare exists than that of "Light Beer." Our objective is to present a clear picture of this product war. In order to understand light beer wars one must understand the history of this product, the positioning of light beers, and the tactics and strategies that have been used to the manufacturers' benefit.
Publication Date
1997
Journal Title
Draftings In
Volume
9
Issue
2
First Page
42
Last Page
48
Copyright
©1997 by the Board of Student Publications, University of Northern Iowa
Language
en
File Format
application/pdf
Recommended Citation
Dean, Scott and Hanson, Joseph
(1997)
"Light Beers Are Brewing,"
Draftings In: Vol. 9:
No.
2, Article 7.
Available at:
https://scholarworks.uni.edu/draftings/vol9/iss2/7
Comments
No cover/title page date shown on piece.