•  
  •  
 

Document Type

Article

Abstract

In the beginning, the American Telephone and Telegraph Company dominated all aspects of the telecommunications market. Indeed, AT&T had a monopolistic hold on the industry. Today, the world is different. Due to deregulation, AT&T no longer controls the telecommunications business; nevertheless, it remains a major force in the long distance telephone war. This war is focused on you and me.

What tactics are the major competitors using to earn our loyalty? Are these tactics working? The battle is an uphill one for Microwave Communications International (MCI) and U.S. Sprint. However, if their tactics are sound, they may someday own the market and AT&T may be trying to win you back.

Publication Date

1997

Journal Title

Draftings In

Volume

9

Issue

2

First Page

17

Last Page

24

Comments

No cover/title page date shown on piece.

Copyright

© 1997 by the Board of Student Publications, University of Northern Iowa

Language

en

File Format

application/pdf

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.