In the beginning, the American Telephone and Telegraph Company dominated all aspects of the telecommunications market. Indeed, AT&T had a monopolistic hold on the industry. Today, the world is different. Due to deregulation, AT&T no longer controls the telecommunications business; nevertheless, it remains a major force in the long distance telephone war. This war is focused on you and me.
What tactics are the major competitors using to earn our loyalty? Are these tactics working? The battle is an uphill one for Microwave Communications International (MCI) and U.S. Sprint. However, if their tactics are sound, they may someday own the market and AT&T may be trying to win you back.
© 1997 by the Board of Student Publications, University of Northern Iowa
Ward, Mike and Valenta, Warren
"Telephone Wars: No Longer a Party Line,"
Draftings In: Vol. 9:
2, Article 4.
Available at: https://scholarworks.uni.edu/draftings/vol9/iss2/4