A war continues in the United States, although there has been no official declaration. The battleground is the consumer's mind. Every day American citizens are bombarded with the artillery, although they may not recognize it. Employing the media and celebrities, the attacking forces fight intense campaigns. The combatants are athletic shoe companies, and Nike and Reebok are the two dominant battling forces.
© 1997 by the Board of Student Publications, University of Northern Iowa
Hess, Wendi and Messingham, Jane
"The Sneaker Showdown: Athletic Shoe Companies Battle for Market Share,"
Draftings In: Vol. 9:
2, Article 3.
Available at: https://scholarworks.uni.edu/draftings/vol9/iss2/3