The Sneaker Showdown: Athletic Shoe Companies Battle for Market Share

Authors

Wendi Hess, University of Northern Iowa
Jane Messingham, University of Northern Iowa

Document Type

Article

Abstract

A war continues in the United States, although there has been no official declaration. The battleground is the consumer's mind. Every day American citizens are bombarded with the artillery, although they may not recognize it. Employing the media and celebrities, the attacking forces fight intense campaigns. The combatants are athletic shoe companies, and Nike and Reebok are the two dominant battling forces.

Publication Date

1997

Journal Title

Draftings In

Volume

9

Issue

2

First Page

6

Last Page

16

Comments

No cover/title page date shown on piece.

Copyright

©1997 by the Board of Student Publications, University of Northern Iowa

Language

en

File Format

application/pdf

Recommended Citation

Hess, Wendi and Messingham, Jane (1997) "The Sneaker Showdown: Athletic Shoe Companies Battle for Market Share," Draftings In: Vol. 9: No. 2, Article 3.
Available at: https://scholarworks.uni.edu/draftings/vol9/iss2/3