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Liberals and Conservatives: Can Framing Change their Prejudices?

Presentation Type

Poster Presentation

Abstract

Previous research has shown that nostalgia framing can have an impact on an individual's endorsement of a message regarding groups of people. Participants responded to several statements about target groups that were framed to emphasize the values of nostalgia, multiculturalism, egalitarianism or Protestant work ethic. Contrary to previous research (Lammers & Baldwin, 2018), the use of nostalgia framing led liberals to be less likely to agree that liberals and conservatives should cooperate. Liberals tended to agree more with the statement when the multicultural framing was positive, whereas conservatives tended to agree more with the statement when the multicultural framing was negative. Both liberals and conservatives agreed with a statement more when presented with PWE vs. egalitarian frame.

Start Date

11-4-2022 11:00 AM

End Date

11-4-2022 11:50 AM

Faculty Advisor

Helen C. Harton

Department

Department of Psychology

Student Type

Graduate Student

Comments

Award: Intercollegiate Academic Fund

This entry was a part of the following session:

  • Date: Monday, April 11, 2022
  • Time: 11:00 to 11:50 a.m.
  • Moderator: Eric Lee

Electronic copy is not available through UNI ScholarWorks.

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Apr 11th, 11:00 AM Apr 11th, 11:50 AM

Liberals and Conservatives: Can Framing Change their Prejudices?

Previous research has shown that nostalgia framing can have an impact on an individual's endorsement of a message regarding groups of people. Participants responded to several statements about target groups that were framed to emphasize the values of nostalgia, multiculturalism, egalitarianism or Protestant work ethic. Contrary to previous research (Lammers & Baldwin, 2018), the use of nostalgia framing led liberals to be less likely to agree that liberals and conservatives should cooperate. Liberals tended to agree more with the statement when the multicultural framing was positive, whereas conservatives tended to agree more with the statement when the multicultural framing was negative. Both liberals and conservatives agreed with a statement more when presented with PWE vs. egalitarian frame.