Business Case Journal

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The Business Case Journal is published twice each year by the Society for Case Research for its members. The purpose of the Society for Case Research (SCR) is to help individuals develop their abilities in the field of case writing, case teaching, and case research, all of which enhance business education. The major objectives of SCR are to provide programs for the exchange of ideas and the improvement of case research, writing, and teaching; to assist in the publication of written cases or case research and other scholarly work; and to provide recognition for excellence in case research, writing, and teaching.

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Business Case Journal, v28n1, Fall/Winter 2021

Contents:

--- Rebranding Popeyes Louisiana Kitchen: A Modern Renaissance
--- Sun King Brewery: A Case of Marketing Channel Redesign
--- Past Presidents of the Society for Case Research
Business Case Journal, v27n1, Fall/Winter 2020

Inside this Issue:

--- Dove’s Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy
--- How the Marriage of Nike and Tiger Woods Survived
--- Mr. Peanut, The Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?
--- FuelCell Energy: Is China the Right Market?
Business Case Journal, v26n2, Summer 2019

Inside this Issue:

--- WDP: Challenge of a Speedy Equity Offering to Finance Growth in the Highly Competitive European Market of Semi-Industrial Real Estate
--- Highland Brewing Company: Perceptions of New Entrants
Business Case Journal, v26n1, Winter 2019

Inside this Issue:

--- Beyond Redemption: The Business of Cemetery Eminent Domain
--- Going Beyond Student Exercises: Writing Engaging Case Studies
Business Case Journal, v25n2, Summer 2018

Inside this Issue:

--- The Art and Craft of Storytelling as Applied to Case Writing
--- Not Just Another Expense Cut: Transformational Change at Duke Energy
--- Korry Electronics: The Big Move
Business Case Journal, v25n1, Winter 2018

Inside This Issue:
-- Interest Rate Risk at MCCU
-- The Razor's Edge: Harrys.com Takes on the Shaving Market
-- To Pull the Bottles or Not?
Business Case Journal, v24n2, Summer 2017

Inside This Issue:
-- Mylan and the EpiPen: Increased Access or Price Gouging?
-- Painting by (Financial) Numbers: Acquisition of Valspar by Sherwin-Williams
-- Local YWCA Struggles with Future of Their Fitness Center and Other Matters
Business Case Journal, v24n1, Winter 2017

Inside This Issue:
-- An Examination of Cases in the Classroom
-- With Egg On Its Face
-- The Turnaround at Truman Medical Center
-- AB InBev's Offer for SABMiller (A): Pricey or Practical