The concept of attitude in psychological and social psychological literature has a variety of interpretations and meanings. In the past few decades, the quantification of attitude measurement has been an area of experimental investigation. Measurement of any phenomenon pre-supposes a proper definition and an analysis of the concept under consideration. The present study is an approach to the clarification of the concept, preparatory to an experimental attack in the area of psychosociological measurement of attitudes. Contributions by men in the various schools of psychology are presented with emphasis placed upon the behavioristic point of view. Delimitation of the concept and its relation to other categories of psychology are considered with suggestions for experimental investigation in the field of attitude measurement.
Proceedings of the Iowa Academy of Science
© Copyright 1949 by the Iowa Academy of Science, Inc.
"The Concept of Attitude,"
Proceedings of the Iowa Academy of Science: Vol. 56:
, Article 39.
Available at: https://scholarworks.uni.edu/pias/vol56/iss1/39