The purpose of this study was to discover by means of the one-way mirror technique how people select and purchase greeting cards. To discover the buying habits of customers was the major objective throughout the respective studies. It was an attempt to answer questions such as: 1. How much time does the average customer spend in selecting and purchasing the card or cards of his choice. 2. How much time does he devote to picking up cards and reading the sentiments? 3. How many cards does the average buyer pick up? 4. How many cards are purchased by the average customer? 5. What are some general characteristics of the buyer?
Proceedings of the Iowa Academy of Science
©1948 Iowa Academy of Science, Inc.
Brandt, Herman F.
"How People Select and Purchase Greeting Cards, Evaluated By Means of the One-Way-Mirror Technique,"
Proceedings of the Iowa Academy of Science, 55(1), 305-307.
Available at: https://scholarworks.uni.edu/pias/vol55/iss1/41