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Document Type

Research

Abstract

The purpose of this study was to discover by means of the one-way mirror technique how people select and purchase greeting cards. To discover the buying habits of customers was the major objective throughout the respective studies. It was an attempt to answer questions such as: 1. How much time does the average customer spend in selecting and purchasing the card or cards of his choice. 2. How much time does he devote to picking up cards and reading the sentiments? 3. How many cards does the average buyer pick up? 4. How many cards are purchased by the average customer? 5. What are some general characteristics of the buyer?

Publication Date

1948

Journal Title

Proceedings of the Iowa Academy of Science

Volume

55

Issue

1

First Page

305

Last Page

307

Copyright

© Copyright 1948 by the Iowa Academy of Science, Inc.

Language

EN

File Format

application/pdf

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