•  
  •  
 

Document Type

Research

Abstract

Coextensive with the problem of production in modern civilization is that of consumption. To ascertain what, where, when, and why certain commodities are purchased or utilized presupposes that a certain amount and kind of research has preceded. This applies to all commodities produced, manufactured and sold. Market research today is essential to the manufacturer of the product and it is employed in America's foremost and progressive industries. Hundreds of thousands of dollars are spent annually for the purpose of ascertaining what the consumer wants and what his buying interests and habits are.

Publication Date

1948

Journal Title

Proceedings of the Iowa Academy of Science

Volume

55

Issue

1

First Page

293

Last Page

303

Copyright

© Copyright 1948 by the Iowa Academy of Science, Inc.

Language

EN

File Format

application/pdf

Share

COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.