Coextensive with the problem of production in modern civilization is that of consumption. To ascertain what, where, when, and why certain commodities are purchased or utilized presupposes that a certain amount and kind of research has preceded. This applies to all commodities produced, manufactured and sold. Market research today is essential to the manufacturer of the product and it is employed in America's foremost and progressive industries. Hundreds of thousands of dollars are spent annually for the purpose of ascertaining what the consumer wants and what his buying interests and habits are.
Proceedings of the Iowa Academy of Science
©1948 Iowa Academy of Science, Inc.
Brandt, Herman F.
"The One-Way-Mirror Technique as a Scientific Approach to the Study of Magazine Readership,"
Proceedings of the Iowa Academy of Science, 55(1), 293-303.
Available at: https://scholarworks.uni.edu/pias/vol55/iss1/40