Document Type

Research

Abstract

Coextensive with the problem of production in modern civilization is that of consumption. To ascertain what, where, when, and why certain commodities are purchased or utilized presupposes that a certain amount and kind of research has preceded. This applies to all commodities produced, manufactured and sold. Market research today is essential to the manufacturer of the product and it is employed in America's foremost and progressive industries. Hundreds of thousands of dollars are spent annually for the purpose of ascertaining what the consumer wants and what his buying interests and habits are.

Publication Date

1948

Journal Title

Proceedings of the Iowa Academy of Science

Volume

Issue

First Page

293

Last Page

303

Copyright

Language

File Format

application/pdf

Recommended Citation

Brandt, Herman F. (1948) "The One-Way-Mirror Technique as a Scientific Approach to the Study of Magazine Readership," Proceedings of the Iowa Academy of Science, 55(1), 293-303.
Available at: https://scholarworks.uni.edu/pias/vol55/iss1/40

Download

Comments?

COinS

The One-Way-Mirror Technique as a Scientific Approach to the Study of Magazine Readership

Authors