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Document Type

Research

Abstract

Findings. 1. General attention to red, white, black and green banners ranked first. 2. The white banner received more attention than either the red, black, or green banners. 3. The red, green, and black banners received equal attention. 4. The red banner, contrary to traditional belief, did not excite the cattle to any greater degree than did any one of the other banners and less than the white one. (For further details see J. of Psychol. 12:183-184. 1941)

Publication Date

1942

Journal Title

Proceedings of the Iowa Academy of Science

Volume

49

Issue

1

First Page

447

Last Page

448

Copyright

© Copyright 1942 by the Iowa Academy of Science, Inc.

Language

EN

File Format

application/pdf

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