Findings. 1. General attention to red, white, black and green banners ranked first. 2. The white banner received more attention than either the red, black, or green banners. 3. The red, green, and black banners received equal attention. 4. The red banner, contrary to traditional belief, did not excite the cattle to any greater degree than did any one of the other banners and less than the white one. (For further details see J. of Psychol. 12:183-184. 1941)
Proceedings of the Iowa Academy of Science
©1942 Iowa Academy of Science, Inc.
Emme, Earle E.
"Color Experiment with Cattle,"
Proceedings of the Iowa Academy of Science, 49(1), 447-448.
Available at: https://scholarworks.uni.edu/pias/vol49/iss1/87