Brewer, Kelley, and Jozefowicz (2009) used data from the late 1990s to the early 2000’s in order to determine what made a movie a success at the box office. I replicate their study using data from 2014 to 2018. Ex ante, production budget, critical reviews, horror and comedy movies were all significant at the one percent level. Ex post, the same variables plus number of screens, summer and holiday release, star power, and word-of-mouth were significant at the one percent level.
Major Themes in Economics
©2019 by Major Themes in Economics
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"Determinants of Box Office Performance: Return of the Regressions,"
Major Themes in Economics, 21, 71-83.
Available at: https://scholarworks.uni.edu/mtie/vol21/iss1/7