Division I athletics require a substantial financial commitment from a university. Previous research suggests that athletic success may provide benefits to a university. These benefits might include advertising, which may lead to increased applications. I used 2000-2010 application data from the Integrated Postsecondary Education Data System (IPEDS) to investigate if athletic success for Football Bowl Subdivision (FBS) football and basketball programs affects the number of applications these universities receive. Key independent variables used are past values of Sagarin ratings, Associated Press Top 20 College Football Poll ratings, and NCAA Basketball Tournament performance. I find that some measures of athletic success do not increase applications for a university at all, whereas other measures of athletic success increase applications only marginally.
Major Themes in Economics
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"Does Success on the Grid-Iron and Court Increase Applications to Football Bowl Subdivision (FBS) Schools?,"
Major Themes in Economics: Vol. 15
, Article 5.
Available at: https://scholarworks.uni.edu/mtie/vol15/iss1/5