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Abstract

News distributed via Facebook feature comments, which influence audiences. Integrating hostile media bias and two-step flow, this study tests whether an individual’s issue positions, experiences, and exposure to comments influence how Top Fans and others perceive news bias. A survey experiment using a nationwide sample of Facebook users (N = 319) tested the influence of the opinion climate on COVID-19 vaccinations and federal student loan forgiveness. Results show visible opinion leaders (i.e., Top Fans) differently perceived bias in news content.

Journal Title

Iowa Journal of Communication

Volume

53

Issue

2

First Page

70

Last Page

89

Language

en

File Format

application/pdf

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