Abstract
The public relations industry has shifted towards social media. Services like PitchEngine, PressLift, PRX Builder, and Mind Touch are bringing the press release into the new millennium with embedded multimedia and easy distribution through various channels, including social media and e-mail. The methods of distributing information are driven by social media. Rather than e-mailing a press release, public relations people are sending journalists to custom landing pages created just for that specific announcement, contacting them via Twitter with a BUDurllink to the release, or even directing them to a YouTube video with a message from the CEO making the announcement. A survey conducted by Regus shows that Social Media Marketing is on the increase with 7% more firms using it gain a firmer foothold in the market than 2010. The survey results show that businesses are sensitive to cost factors.
Journal Title
Iowa Journal of Communication
Volume
43
Issue
1
First Page
74
Last Page
82
Language
en
File Format
application/pdf
Recommended Citation
Pohl, Gayle M.
(2011)
"The Affects of Social Media on Practice of Public Relations,"
Iowa Journal of Communication: Vol. 43:
No.
1, Article 7.
Available at:
https://scholarworks.uni.edu/ijc/vol43/iss1/7
Copyright
©2011 Iowa Communication Association
