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Abstract

Hillary Rodham Clinton suffered a difficult relationship with the press as first lady, and though she successfully won a senate seat and re-election in New York, she had to re-introduce herself to a national audience. In a You-Tube style presentation that featured the first lady turned senator and aspiring presidential candidate comfortably seated in her well appointed living room, Clinton promised to "start a conversation" with voters. Hillary Clinton's announcement speech embodied the characteristics of feminine political rhetoric, combined with the use of electronic media to fashion an image of the candidate that was at once reminiscent, modern, and novel.

Journal Title

Iowa Journal of Communication

Volume

41

Issue

2

First Page

191

Last Page

198

Language

en

File Format

application/pdf

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