Abstract
The 2000 presidential election clearly demonstrated that the country was divided philosophically and politically. The authors of this article, a speech communication professor and a political science professor, capitalized on that division by collaborating to teach a course in political communication. This essay focuses on the capstone assignment - an on-campus presidential campaign leading up to the November election. It explains the campaign assignment, discusses how students were prepared, reviews media use for dissemination of messages, and evaluates the project. The article also offers an overview of the political communication class where the educators' goals for their students included development of skills and competencies in campaign development, persuasion tactics, audience analysis, and public relations.
Journal Title
Iowa Journal of Communication
Volume
361
Issue
1
First Page
91
Last Page
99
Language
en
File Format
application/pdf
Recommended Citation
Hardeman, Keith T. and Jefferson, Kurt W.
(2004)
"Getting Out the Vote: The Political Communication Capstone Assignment,"
Iowa Journal of Communication: Vol. 36:
No.
1, Article 7.
Available at:
https://scholarworks.uni.edu/ijc/vol36/iss1/7
Copyright
©2004 Iowa Communication Association
