Abstract
As part of a bourgeoning network of online activism, MoveOn.org has launched a variety of political campaigns, powered largely by its online network MoveOn's unique methods of incorporating its members' conversations into its public messages reveal how the Internet is transforming the nature of political communication. This paper looks into the conversations among members on MoveOn's electronic bulletin boards and MoveOn's public rhetorical messages, including press releases, advertisements and campaign actions. These conversational and rhetorical media illuminate the links between the communication for internal and public audiences, and offer a look at the changing nature of political communication.
Journal Title
Iowa Journal of Communication
Volume
36
Issue
1
First Page
25
Last Page
43
Language
en
File Format
application/pdf
Recommended Citation
Todd, Anne Marie and Sabee, Christina M.
(2004)
"Bridging the Internet Divide: An Analysis of the Changing Nature of the Political Communication of MoveOn.org,"
Iowa Journal of Communication: Vol. 36:
No.
1, Article 4.
Available at:
https://scholarworks.uni.edu/ijc/vol36/iss1/4
Copyright
©2004 Iowa Communication Association
