Abstract
Within the past two decades a new form of shopping has emerged; shopping by way of the television, otherwise known as electronic home shopping. In the past, communication models have only accounted for a dyadic relationship, but because of the marriage of television and telephone in electronic home shopping, a third dimension emerges. This paper analyzes the call-in customers of the Home Shopping Club, or what is called the third dimension in this study. The third dimension's role is discussed as well as its relationship to the sales representatives and other Home Shopping Club (HSC) viewers. The communication that occurs on HSC should be seen as a triadic social event rather than dyadic.
Journal Title
Iowa Journal of Communication
Volume
33
Issue
2
First Page
53
Last Page
61
Language
en
File Format
application/pdf
Recommended Citation
Dreyer, Courtney C.
(2001)
"Celebrators, Not Bargainers: The Role of the Third Dimension,"
Iowa Journal of Communication: Vol. 33:
No.
2, Article 6.
Available at:
https://scholarworks.uni.edu/ijc/vol33/iss2/6
Copyright
©2001 Iowa Communication Association
