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Abstract

This study adopts a functional approach to source credibility in order to illustrate the situation dependent quality of communicator acceptability and test the utility of Cronkhite and Liska'a GOALS/GRASP schema for assessing public address. The essay demonstrates that rhetorical critics may benefit from using this model as a method for explaining speaker credibility.

Journal Title

Iowa Journal of Communication

Volume

33

Issue

2

First Page

1

Last Page

11

Language

en

File Format

application/pdf

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