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Abstract

Returning to Iowa--certainly not oblivion—I carried back distinct impressions of the rhetoric of the Republican convention, some of which I hope to crystallize into a statement that may be of help to students of political rhetoric generally, and to those in particular who seek to understand the rhetorical power of Ronald Reagan. I do not expect to plow any new theoretical ground in this brief article; however, I propose to employ Ernest G. Bormann's "fantasy theme analysis" as a useful paradigm for interpreting Reagan's acceptance speech. My thesis is that this address can be profitably understood as a manifestation of a controlling vision of America and its place in the world, and that Reagan sought to construct for his listeners a rhetorical reality consistent with this vision.

Journal Title

Iowa Journal of Speech Communication

Volume

13

Issue

2

First Page

27

Last Page

31

Language

en

File Format

application/pdf

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