The Easter Egg Strategy: An Analysis of Taylor Swift’s Easter Egg Strategy and Swiftie Engagement for the Midnights Album

Author

Kate McAlister, University of Northern IowaFollow

Award/Availability

Honors Program Thesis (UNI Access Only)

Year of Submission

2025

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Copyright

©2025 Kate McAlister

Recommended Citation

McAlister, Kate, "The Easter Egg Strategy: An Analysis of Taylor Swift’s Easter Egg Strategy and Swiftie Engagement for the Midnights Album" (2025). Honors Program Theses. 995.
https://scholarworks.uni.edu/hpt/995