Honors Program Theses
DEI Initiatives Through the Eyes of Young Consumers: Analyzing Gen Z and Gen Alpha Brand Perceptions
Award/Availability
Open Access Honors Program Thesis
Year of Submission
2025
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
Copyright
©2025 Rachel Stephany
Recommended Citation
Stephany, Rachel, "DEI Initiatives Through the Eyes of Young Consumers: Analyzing Gen Z and Gen Alpha Brand Perceptions" (2025). Honors Program Theses. 982.
https://scholarworks.uni.edu/hpt/982