Open Access Honors Program Thesis
Justin Mertz, Honors Thesis Advisor
The Panther Marching Band is the largest student organization on campus and is an outward symbol of the University of Northern Iowa. The Panther Marching Band (PMB) recruits new students to participate throughout the year. Recruitment is necessary tool for the PMB to maintain student participation and encourage growth. This creative thesis entails the research, strategy, design, and revision of printed promotional materials for the Panther Marching Band. A successful promotional identity must address the target audience it wishes to reach and encourage interaction. Promotional handouts are an effective way to present information in a clear, succinct manner.I chose to design for the Panther Marching Band because I have been a member of the PMB for all four years in college. The PMB was an outstanding experience for me and marching band is where I made lifelong friends. When I began the process of determining a thesis topic, the PMB quickly came to mind. The PMB gave me so many great experiences over four years and I want to pay it forward to show my appreciation. Designing promotional materials is a way that I can encourage someone like myself to join the PMB their freshman year. My work will encourage future students to experience all the great things PMB has to offer. A creative thesis gave me the opportunity to utilize my graphic design major and marketing minor to a project I had a strong passion for.
Year of Submission
School of Music
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
1 PDF file (26 pages)
©2021 Adam James Herzog
Herzog, Adam James, "Traditional media marketing and the Panther marching band" (2021). Honors Program Theses. 469.