Open Access Honors Program Thesis
Advertising agencies; Advertising media planning; Hospices (Terminal care)--Marketing; Advertising--Hospices (Terminal care);
HospiceADEASY is an online store where hospices can purchase high-quality, pre-produced, customizable hospice promotional materials. Available materials include billboards, brochures, e-marketing materials, print advertisements, 30-second radio ads and 30-second TV ads. HospiceADEASY is operated by ME&V, a full-service marketing, advertising and fundraising agency. ME&V has a wealth of experience in hospice marketing, fundraising, higher education marketing, healthcare marketing and more. This plan sets out the steps HospiceADEASY should take to increase its sales and reach a wider audience. It covers all the bases from traditional direct mail advertising to new forms of online communications and can be implemented, in full or in part, by ME&V. It provides all the necessary tools to create a campaign based on research and strategy. There are measurable goals, a timeline and an itemized budget to help ME&V in implementing the campaign.
Date of Award
Department of Marketing
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
47 p. : ill.
© 2011 Megan Elizabeth Horn
Horn, Megan Elizabeth, "Integrated marketing communications plan for HospiceADEASY" (2011). Honors Program Theses. 42.