Open Access Graduate Research Paper
Career education; Vocational guidance;
There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. By sharing these ideas, other institutions may learn new strategies and resources that may help them face challenges and benefit students as well.
Year of Submission
Master of Arts in Education
Educational Leadership, Counseling, and Postsecondary Education
Carolyn R. Bair
1 PDF file (17 pages)
©2002 Jessie Heideman
Heideman, Jessie, "Marketing strategies for career services" (2002). Graduate Research Papers. 834.