Graduate Research Papers

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Open Access Graduate Research Paper

Keywords

Career education; Vocational guidance;

Abstract

There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. By sharing these ideas, other institutions may learn new strategies and resources that may help them face challenges and benefit students as well.

Year of Submission

2002

Degree Name

Master of Arts in Education

Department

Educational Leadership, Counseling, and Postsecondary Education

First Advisor

Carolyn R. Bair

Comments

If you are the rightful copyright holder of this graduate research paper and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

2002

Object Description

1 PDF file (17 pages)

Language

EN

File Format

application/pdf

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